Elmer’s – Disappearing Purple Packaging

While nothing beats product performance…attractive, functional packaging helps get the product into the stores and ultimately, into consumers’ hands. For Elmer’s Craft Bond glue, Horizons designed and created the informational inserts and the jewel-box package that showcases the bottles within. And – just to be ‘clear’ – it’s not the “purple packaging” that actually disappears…it’s the craft glue itself that dispenses as a purple formulation (so you can see where you’ve put it and how much of it you’ve used), and then becomes transparent as it dries. So as you can see (or more correctly, can’t see), a product this┬ámagical deserves nothing less than a classy, elegant package.

Posted in Print